Warum Shophändler nicht auf den Einsatz von Kundenbewertungen verzichten sollte, erklärt das Bazaarvoice-Team mittels eines sehr überzeugenden, ohrwurmigen und künstlerisch wertvollen Video. Prädikat: Unbedingt ansehen!

Saying you should buy this are not the words
they will believe from you
It’s just they have YouTube
And every search brings up blog entries too
How easy it could be
To find out how they feel
More than words
It’s all you had to use to make it real
Then you wouldn’t have to cry
Over costs per click
‘Cause you’re Google’s top guy

What would you do
With Ratings and Reviews?
More than words to keep it real
Let them say just how they feel

What would you say
If they took those words away?
Then they wouldn’t buy things new
Without reading a review

Now your market wants to
Talk for you and help others understand
All that you have to do
Is open up and just reach out your brand
Thenn you’ll see
Word of mouth
For you and my to read
More than words
Is all you ever needed to make more sales
Then you could easily say
"Mr. Bossman, it’s time I get a raise."

How sweet it’d be
A freed marketing annuity
More than words to show they feel
That they like a brand thats’s real

Why would you pay
For resaerch to guess and play?
More than words to show what’s true
Then hear your market say "I love you."

(Video gefunden über das Mailorderportal-Blog)

Herzlich aus Hürth
Nicola Straub